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Consumer Attitudes, Behaviors, Product Usage, Lifestyles and Demographics

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By: Sean Moloughney

Editor, Nutraceuticals World

The Natural Marketing Institute (NMI), Harleysville, PA, has published its annual “Health and Wellness Trends Report (HWTR).” The report analyzes the consumer attitudes, behaviors, product usage, lifestyles and demographics surrounding the health and wellness arena. Specific category focus includes: natural, organic, functional, fortified foods and beverages; corporate, social and environmental factors; weight loss products; natural/organic personal care; sports nutrition; nutritional supplements; health-related ingredients and health claims; and sweeteners. The report also includes expanded analysis of NMI’s top 2006 trends.

For more information: The Natural Marketing Institute, 215-513-7300; Fax: 215-513-1713; Website: www.nmisolutions.com.

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